A Daily news digest by Jasper van Santen

Belvedere Vodka’s ‘rape’ ad prompts boycott, apology- The Periscope Post

In News on March 30, 2012 at 09:13

Belvedere Vodka’s ‘rape’ ad prompts boycott, apology

This is sickening.

“Luxury” brand Belvedere Vodka is facing continued backlash this week over an ill-judged advert the company posted on its official Twitter and Facebook pages over the weekend depicting a grinning frat boy holding a struggling girl under the caption “Unlike some people, Belvedere always goes down smoothly.”

Angry twitter users, feminists and people who don’t like sexual assault used as a punchline quickly pounced on the ad, shaming Belvedere into an almost immediate apology and a donation to America’s Rape, Abuse, and Incest National Network (RAINN).

But critics say the “impressively half-assed” apology, as Jill at blog Feministe described it, isn’t enough; moreover, what the ad – and the people who took to Belvedere’s Facebook page to defend it – implies about the Western world’s rape culture is disturbing, said blogger MK Feminist (“Throat punching patriarchy since 2011”). “Rape culture is so deeply embedded and accepted that people can look at an ad like this one and defend it as a joke. How is it funny?? At all? There’s not even a grey area,” she wrote.

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